Content Industry Development fund is a new incentive which has been
introduced in the Ninth Malaysia Plan (2006 – 2010). The main aims of this
incentive are to spur the development of quality local ICT content for domestic
and export market and also to develop a more resilient and competitive local
content industry in Malaysia. This funding, namely known as eContent Fund, is
for the content creation projects based on innovativeness, social and commercial
viability.
This Fund is especially for the development of content mainly for entertainment,
training and learning, culture and heritage, and information-based. The
technology required is either in a form of animation, games, simulation/virtual
reality or portal/web-based. This content should be able to run on multiple
platforms either on 3G/mobile phone, Internet, or other media such as PDA and
TV etc.